这对火出圈的“老辈子”和“博嬢嬢”，藏着成都老博会的什么秘密？

在圆满落幕的第九届成都国际养老服务业博览会上，两位特殊的代言人走进了人们的视野——老辈子和博嬢嬢。
At the successfully concluded 9th Chengdu International Elderly Care Service Industry Expo, two special spokespersons came into people’s view—Lao Beizi and Bo Niangniang.

这对在展会上圈粉无数的IP形象，并非展会临时起意的装饰物，而是成都老博会官方钦定的专属代言人。他们与老博会的羁绊，早于展会本身，甚至早于他们的名字。
This pair of IP figures, who won countless fans at the expo, were not temporary decorations created on a whim. They are the exclusive spokespersons officially designated by the Chengdu Senior Expo. Their bond with the expo predates the expo itself—and even predates their names.

今天，我们来聊聊这对IP与成都老博会之间，那场关于如何面对老去的深度对话。

Today, let’s talk about the in-depth dialogue between this IP pair and the Chengdu Senior Expo—a dialogue about how to face aging.

以名为证 他们是老博会血脉相连的家人
As Evidenced by Their Names They Are Family Connected by Blood to the Expo

故事始于2025年“设计马拉松”的一场灵感碰撞。当年轻的设计师团队接触到第九届成都老博会“银发未来·全龄现场”的理念时，她们萌生了一个大胆的念头：不要冰冷的Logo，不要刻板的老年人画像，我们要创造一个能走进千万家庭心里的灵魂伴侣。
The story began with a collision of inspiration at the 2025 “Design Marathon.” When the young designer team encountered the concept of the 9th Chengdu Senior Expo—“Silver-Haired Future · All-Age Scene”—they had a bold idea: no cold logo, no stereotyped portraits of the elderly; we want to create a soulmate who can enter the hearts of millions of families.

于是，“老辈子”与“博嬢嬢”在草图上诞生。这两个名字，是设计师献给老博会的一份藏头诗式礼物——
Thus, “Lao Beizi” and “Bo Niangniang” were born on the sketches. These two names are an acrostic-style gift the designers dedicated to the expo—

“老”与“博”：恰是“老博会”的缩写。
“Lao” and “Bo”: precisely the abbreviation of “Laobohui” (the Senior Expo).

“老辈子”：是四川方言里对岁月长者的尊称，承载着阅历与智慧；
“Lao Beizi”: a respectful term in Sichuan dialect for elders, carrying experience and wisdom;

“博嬢嬢”：则是对年长女性的亲切呼唤，传递着温暖与亲和。
“Bo Niangniang”: an affectionate address for older women, conveying warmth and approachability.

两个名字，既承载了四川地域文化的亲切感，又巧妙融入了老博会的品牌元素。他们是老博会的形象大使，更是每一位积极面对老年生活的长辈的缩影。在展会现场，不少老年朋友看到这两个名字都会心一笑：“这就是我们嘛！”
These two names not only carry the friendliness of Sichuan regional culture, but also cleverly incorporate the brand elements of the Senior Expo. They are the expo’s image ambassadors and, more importantly, the epitome of every elder who actively faces later life. At the expo site, many older friends smiled knowingly when they saw the two names: “That’s us!”

Behind the IP Is the Silver-Haired Philosophy the Expo Is Reshaping

很多朋友问：老博会为什么要创造一对如此“年轻态”的老年IP？

Many friends ask: Why did the Senior Expo create a pair of elderly IP characters with such a “youthful spirit”?

这恰恰是成都老博会想传递的核心理念——“银发岁月，不是人生的下坡路，而是人生新篇章的开启。”
This is exactly the core idea Chengdu Senior Expo wants to convey—“Silver years are not the downhill road of life, but the opening of a new chapter.”

我们看到了关于他们的动人注脚：老辈子通透风趣，爱琢磨新鲜事物，学会了用AI工具回溯记忆；博嬢嬢时尚洒脱，退休后把生活过成了诗，在老年大学学起了短视频剪辑。在他们身上，你看不见老的沉重，只看见活的热忱。
We see moving footnotes about them: Lao Beizi is insightful and humorous, loves exploring new things, and has learned to use AI tools to retrace memories; Bo Niangniang is fashionable and free-spirited, turning life into poetry after retirement and learning short-video editing at a university for the elderly. In them, you do not see the heaviness of old age, only the passion of living.

这正是成都老博会向全社会传递的价值观：This is exactly the value Chengdu Senior Expo conveys to society:

打破年龄焦虑：老博会的核心不是照料，而是赋能。我们相信，科技与设计的终极目的，不是将老人保护在茧房里，而是给他们一把打开新世界的钥匙。
Break age anxiety: The core of the Senior Expo is not caregiving, but empowerment. We believe the ultimate purpose of technology and design is not to protect the elderly in a cocoon, but to give them a key to open a new world.

倡导全龄现场：老博会不再只是老年人的自留地，而是全产业、全龄段共同参与的共鸣场。年轻人在这里读懂敬老，老年人在这里学会享老，代际之间的鸿沟，在微笑与互动中消弭。
Advocate an all-age scene: The Senior Expo is no longer just a private plot for the elderly, but a resonance field jointly participated in by the whole industry and all age groups. Young people learn here to respect the elderly; older people learn here to enjoy later life; the generational gap disappears in smiles and interactions.

重塑生命尊严：真正的适老化，不是悲观地修补衰退，而是乐观地尊重每一位长者的个性与热爱。
Reshape the dignity of life: True age-friendliness is not pessimistically patching up decline, but optimistically respecting every elder’s individuality and passions.

From Design to Warmth  A Gentle Continuation

这对IP的诞生，本身就是一部关于热爱与坚持的青春剧。最初，它只是设计马拉松工作坊里的一个课题，但三位拥有海内外顶尖设计背景的年轻创始人，却从中看到了巨大的人文价值。
The birth of this IP pair is itself a youth drama about love and persistence. At first, it was only a topic in a Design Marathon workshop, but three young founders with top design backgrounds at home and abroad saw enormous humanistic value in it.

她们说：“与其创造一个形象，不如唤醒一个灵魂。”They said: “Rather than creating an image, it is better to awaken a soul.”

于是，凯瑞佳文化创意设计工作室正式成立。她们用国际化的先锋视野，去丈量本土老龄社会的温度；用学院派的严谨，去守护天马行空的想象力。她们相信，每一个品牌都有未曾开口的温柔——老博会，就是要做那个最感性的叙事者。
Thus, Kairuijia Cultural and Creative Design Studio was officially established. They use an international pioneering vision to measure the warmth of the local aging society; they use academic rigor to guard wild and boundless imagination. They believe every brand has an unspoken tenderness—the Senior Expo is meant to be the most emotional storyteller.

Silver-Haired Years

Are a Never-Ending Self-Restart

展会虽已落幕，但老辈子和博嬢嬢的故事才刚刚开始。
Although the expo has ended, the story of Lao Beizi and Bo Niangniang has just begun.

他们不仅是成都老博会的一张名片，更是一面镜子，照见了一座城市对待老去的态度。成都老博会正在用行动证明：养老，不是一项需要被解决的难题，而是一段值得被设计的岁月。
They are not only a business card of the Chengdu Senior Expo, but also a mirror reflecting a city’s attitude toward aging. Chengdu Senior Expo is proving through action: elderly care is not a difficult problem to be solved, but a period of life worth designing.

让银发岁月更添活力，让老龄生活更有温度——这是老辈子和博嬢嬢的故事，也是成都老博会献给每一位长者的祝福。
Add more vitality to silver-haired years and more warmth to later life—this is the story of Lao Beizi and Bo Niangniang, and also the blessing Chengdu Senior Expo offers to every elder.

第十届成都养老服务业博览会已整装待发，明年将继续在成都世纪城国际展览中心与您重逢。 诚邀全球银发产业展商与广大市民朋友共赴这场全龄盛会——届时，老辈子与博嬢嬢将携更多升级惊喜惊艳亮相，等您来现场打卡互动。无论您是探寻商机、体验前沿科技，还是单纯想感受享老新生活，都请记得这个约定。参展参观，相约成都，我们不见不散.
The 10th Chengdu Elderly Care Service Industry Expo is fully prepared and ready to go, and next year it will meet you again at Chengdu Century City International Exhibition Center. We sincerely invite exhibitors from the global silver industry and friends from the public to join this all-age event—at that time, Lao Beizi and Bo Niangniang will make a stunning appearance with more upgraded surprises, waiting for you to check in and interact on site. Whether you are exploring business opportunities, experiencing cutting-edge technology, or simply wanting to feel the new life of enjoying later years, please remember this appointment. Exhibit, visit, and meet in Chengdu—see you there.